At midnight tonight, the sale is finished.

For my 79th birthday, we went crazy. Here’s what we told everyone: you can have the Pump Club app for free if you do the work. 

How? Complete four entire programs in your first year and we give you every dollar back. All of it. Automatically deposited back to your card.

More people joined this week than at any point in our history. That is not the part I care about most. The part I care about is that thousands and thousands of them are training right now, today, this morning.

A smart consultant would tell you we have a problem. If everybody finishes, nobody pays, and we are stuck holding the cost of running the whole thing. (Here’s a small sample of what it takes: our amazing tech team, our state-of-the-art Arnold Intelligence that’s available 24/7, world-class coaches who do weekly video calls with members — all of these bills land on my desk.)

Good.

Because that would mean I got tens of thousands of people training for a full year. No spreadsheet in the world beats that.

This is why we have no consultants and no investors.

One thing you need to know before you join: You have to sign up through the link in this email.

If you buy through the Apple App Store or Google Play, we cannot pay you back for finishing your programs. Those stores will not let us automate the refunds, so the money back only works if you join here. I am telling you this now so nobody finds out the hard way.

But through midnight Pacific Time, when you start your 7-day free trial directly through us, you can get your whole first year for nothing. 

What Comes After My Birthday Sale? 

After tonight, the offer changes. 

But the principle never changes. The philosophy behind it is here to stay, and we will continue to reward members for training. We call it “Earn It Back.” 

Starting at 12:01 AM Pacific Time, you will pay $150 to start, and you will still earn $50 back when you finish your first program, and another $50 back when you finish your fourth. One hundred dollars back, every year, for as long as you keep doing the work.

When the rest of the fitness industry gets people to train for a month, and I get them to train for a year, why would I ever stop?

But here’s the deal: I wanted people to have a way to get the app for free even when we aren’t doing a sale. And remember, what’s my main goal? Getting more people training.

So, for everyone who joins our Earn It Back program at $150 a year, I am also planning to add another $50 back when you bring somebody in.

But this time, there’s a catch. You don’t just get the refund if they sign up.

You will get the refund when they complete their first program. You have to push them. You have to be their accountability buddy. You’re their Franco.

After the sale, if you get someone new to finish a program, and you do four programs a year, my app is still free. 

You can do that every year and never pay. And you will have earned it.

So yes, I’m crazy… if you work in a boardroom with spreadsheets analyzed by AI. But if you know anything about my real goals — I’m totally sane.

What the Hell Were We Thinking?

Here is why we built it this way. In our January test, paying people back to finish a program more than doubled both our start rates and our completion rates. 

Those members became the most active people in our community, and they are the ones welcoming everyone who joined this week. That’s the opposite of what most of the data says about people who sign up for a new fitness membership in January.

The reason is simple: Fitness has always put the reward in the wrong place. The industry rewards you for starting instead of for staying. That is all a January discount is, and it is why most of the January crowd is gone by February.

We found the structure that pays you for consistency. We are keeping it.

But the $50 birthday discount you get upfront, and the opportunity to earn your full $100 back when you complete four programs… that ends tonight.

Join our movement to change the fitness industry and put the incentives where they belong.

Help us make our CFO angry and start your free trial. This time, you have everything to gain.

P.S. If you are already in, do me a favor today. Find somebody in the community who just joined this week and tell them what got you through your first program. That is how this works. Lifting each other up, one person at a time.

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Publisher: Arnold Schwarzenegger​

Editors-in-chief: Adam Bornstein and Daniel Ketchell