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Arnold’s Corner
Quitter's Day Is Real. Here's How You Beat It.
I need to have a serious talk with you.
January 17 isn’t just another Saturday. It’s what researchers, fitness companies, and habit scientists call “Quitter’s Day.”
And the numbers are brutal.
Studies on New Year’s resolutions show:
By the second week of January, more than 50% of people have already quit.
By the end of January, nearly 80% are done.
Gym attendance spikes in the first 10 days, then drops sharply right around January 16-19.
This isn’t opinion. It’s data.
This is the moment when motivation wears off, life shows up, and people start negotiating with themselves.
“I’ll get back to it.”
“I’m just busy right now.”
“I already missed a few days, so what’s the point?”
Let me be very clear.
Quitting on yourself is bullshit.
I can’t stand it.
I know you’re better than that.
I won’t let it happen without a fight.
So instead of pretending Quitter’s Day doesn’t exist, we built something specifically to defeat it:
The Ultimate Anti-Quitting Plan
Available this week only. The week when quitting wins, we are fighting back.
Buy one Pump Club annual membership. Get one free membership for a friend.
But here’s the part that changes everything.
If you BOTH finish the Foundation program, you get $50 back. That means you will have paid only $25 for both of your annual memberships.
Why would I do something crazy like this?
Because I know the value of training partners. I know I wouldn’t be the Arnold you know without Franco. It’s why I tell you I am not self-made.
But you both have to push each other to finish.
Not one of you.
Both of you.
One person quits?
Nobody gets it.
Why would we do that?
Because the same research that shows people quit also shows something else:
People are far more likely to follow through when:
Someone else is counting on them.
There are real consequences for quitting.
The goal is shared, not solo.
This isn’t about motivation.
Motivation is unreliable.
This is about structure.
You don’t just have a program.
You have accountability.
You don’t just have encouragement.
You have skin in the game.
And now quitting doesn’t just hurt you, it lets someone else down.
That’s how habits actually stick.
I know this isn’t how the fitness industry works.
You’re used to gyms and apps that are happy if you pay up in January and then disappear. I’ve been around a long time. I know they advertise big discounts in January and then do nothing to make sure you show up. I’ve talked to gym owners who admitted they get nervous advertising after January because it will remind their members who don’t show up that they’re still paying every month.
I know the system. That’s why I know how to flip the system on its head and do something nobody else in fitness would do.
I know what works. I see the evidence every day in the app. I love meeting these people because now, they’re the ones motivating me:
Ben, who has lost 180 pounds and has probably wanted to quit 100 times along the way, but never gave up.
April, who started out wondering if my app would work for menopausal women who feel pain with lunges, will now be deadlifting more than 300 pounds at the Arnold Sports Festival in March.
Jeremi and Danielle, the parents in their late 30s and 40s, got more ripped than they’ve ever been together.
Christian, who joined from a hospital bed, lost 80 pounds, and now has a very happy doctor.
All of the people over 50 who told me they didn’t know life without pain was possible anymore.
All of the ones who said this was the only thing that worked.
It works because you don’t do it alone, and that’s why I’m inviting you to join with a friend.
This is not a discount.
It’s not a gimmick.
It’s an incentive to show up for yourself and a friend.
It’s a contract with yourself and your training partner.
It’s earned, not given.
Finish together — you both win.
Walk away — you both lose.
That’s real life.
That’s real training.
That’s real discipline.
Most people will disappear after today.
The data already tells us that.
The only question is whether you follow the crowd or decide that statistics don’t get to define you. Your past doesn’t define you.
This year, you stick with it.
Stand your ground.
Pick your partner.
Lock yourselves in.
Quitter’s Day is real.
But not for you.
—
Publisher: Arnold Schwarzenegger
Editors-in-chief: Adam Bornstein and Daniel Ketchell
